Case Studies
Lloyds Banking Group
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How
to put the Fun into Finance?
It’s
a challenge for any business keeping teams enthusiastic and
competitive. Our objective was to come up with ideas for internal
motivational campaigns that would incentivise and reward the Lloyds
Banking Group Regulated Sales Teams.
Create
Whilst
being given an open brief, there were a many considerations that our
Creative Director and Account Director needed to take into account.
In particular, how we could engage, excite and motivate colleagues
throughout the period of a campaign without offering huge prizes?
We
tackled this by devising fun game strategies with eye catching
graphics that communicated the campaign objectives simply and
effectively, whilst helping to build internal camaraderie. The
intention was to improve lead generation and communication between
the Personal Financial Advisors (PFAs) and their colleagues.
Deliver
What
did the branches say about the campaign in practice? The feedback was
overwhelming: with the fun, simple, topical and effective games
putting more focus on Regulated Sales in branch whilst helping track
incoming leads.
The
PFAs also find them very useful, saving them time and energy having
to produce incentives of their own!
The
‘buy in’ from senior management even reached 82.2% - making this
campaign a truly companywide success.