When celebrity chef Ainsley Harriott rolls into town, the traffic stops and diets take a turn for the better.

For three days in August, Ainsley was on a mission to break the nation's addiction to chips. His No Chip Week was a whistle-stop tour of Brighton, London, and Blackpool in a sleek black van liveried by us with the Ainsley Harriott brand and his no-chip message.

To prove the point, an army of uniformed helpers handed out samples of freshly cooked fish and couscous, Ainsley's healthy alternative to fish and deep-fried potato strips. See, even we can't mention the C-word anymore.