When you go into battle, it pays to be on the right side. In the boil-and-stir noodle wars, we're flying the flag for Nation's Noodle, Golden Wonder's triumphal return to the snack-in-a-pot noodle market.

The patriotic Union Jack theme reflects the idea that Nation's Noodle is the nation's favourite – the noodle that young lads reach for first when the footie's over. In this case, the client handed us an initial design concept and a bundle of market research and we turned it into a live brand with instant shelf appeal.