Ainsley Harriott

Symington's tasked us with the challenge of creating some unique point of sale material for the Ainsley Harriott brand, beginning with on-pack promotions in conjunction with the own-label brands of major multiples such as Asda and Boots. 

The brief required a commercially viable solution to partnering soup sachets with sandwiches, in order to form limited edition meal deals. 

We proposed a number of designs ranging from sleeves to wraps, all with cost, production and environmental impact issues taken into consideration.

The second part of the brief required a number of multiple use point of sale solutions that can be adapted to work within any retail environment.

We created designs for freestanding units, shelf strips and wobblers, parasite units, clip strips and complimentary signage.

Designs for a freestanding unit, clip strip and parasite unit.