Crosse & Blackwell

The Crosse & Blackwell brand has been a beloved British tradition since 1706 and is known for capturing exotic flavours, textures and aromas of the world's most interesting cuisines.

Symington's approached Totality GCS to create designs for a new range of dried products that include products such as cup soups, rice, pasta and sauces. 

The brief was to create designs that were simple, iconic and had instant shelf appeal. The branding need to be the main focal point of the design and this needed to be reflected by a predominantly red, black and white colour palette.

Designs for the new range of Classic Creations Sauce Mixes.

Designs for the new Pasta & Sauce range.

Designs for the new range of Classic Creations Simmer Sauce Mixes.

Designs for the new Savoury Rice range.