Durex

Durex has been making the highest quality condoms for nearly 80 years and with over 30% of the global branded condom market, it is the number 1 condom brand in the world.

Following the introduction of the innovative 'Play' range, we were tasked with both researching and creating structural packaging concepts, with the aim of reinvigorating the sales of the core Durex condom range.

Market research had highlighted a real need to make carrying condoms more 'socially acceptable' and less of a taboo along whilst improving the practicality of carrying condoms on the go.

Our solution was to create a pack that was small enough to fit in your pocket and addressed the taboo nature of the

product by utilising a simplified version of the original design.

To further break down social barriers we tailored the pack

In conjunction with the main brief we were given the task of creating designs for a range of resealable pouch packs. 

Research had shown that the core 12 pack range was deemed by consumers to be too cumbersome when traveling, so the creation of the the new pouches would provide a more convenient & easily resealable solution.

More examples of designs for the new range. The new format was deemed an instant success and will rolled out across a number of other ranges under the Durex brand.