Golden Wonder
Golden Wonder // Click for info
Instant Noodle Range
Launched in Britain in 1977, the Golden Wonder Pot Noodle entered the market at a time when 'convenience' was a thing of the future and noodles was seen as exotic. In 1995 Golden Wonder was acquired by Unilever then sold again in 2006 to Tayto.
Symington's approached Tayto in May 2009 with the idea of reintroducing
Golden Wonder into the hot snack market, as a challenger brand.
Totality GCS was commissioned to reinvigorate the Golden Wonder brand then roll it out across everything from packaging to billboards.
Golden Wonder // Click for info
Instant Noodle Range
Through extensive research we identified the need to build upon the heritage and values of the Golden Wonder brand, the perceived 'Britishness' of the product. 'The Nation's Noodle' was born.
It was an immediate success. Following the launch, 'The Nation's Noodle (and 'The Nation's Pasta') grew into a £1.5 million brand in less than 6 weeks.
The brand portfolio has now grown to include 'The Nation's New Noodle on the Block', created to directly challenge Batchelors' Super Noodles.