James Martin

The UK Home Baking category has seen a mini resurgence over the last few years, with a number of celebrity chefs championing back to basics home cooking. This has resulted in the sales of baking mixes rising by over 24%.

Symington's tasked Totality GCS with creating designs for a new home baking range to be launched in conjunction with renowned pastry chef James Martin. Following on from his successful television and book series 'Sweet Baby James', the new range would help take home baking to a wider and much younger audience, showing how easy it is to achieve great results in the comfort of your own home.

The designs needed to be modern, easily transferable across a wide range of products and have a widespread appeal.

Key to the success of the range was communicating the level of convenience offered by the new products.

The cooking instructions needed to be delivered easily and effectively and reflect the no-fuss cooking approach.

Designs for the new bread mix range. The designs are consistent with the desserts range, with a strong emphasis on the James Martin brand and in promoting the high quality results delivered.