Morrisons

As the UK's fourth largest food retailer, Morrisons supermarkets is a name synonymous with freshness, great value and outstanding service.

Following the brand's first major rebrand in 40 years, Totality GCS was tasked with helping roll out the design across over 30,000 SKU's, defining the brand's new personality, identity and verbal tone.

Our designs not only had to be impactful but had to be created within tight budgets and timescales.

Designs for a range of adult fruit drinks. With bespoke illustrations and an eye-catching design the range had instant shelf appeal and whilst helping it stand apart from the big name brands.

Designs for a range of children's fruit drinks. With simplistic illustrations, custom typography and a bright colour palette the designs appealed directly to the target audience, whilst effectively communicating the health benefits of the products themselves.

A previous design for the Morrisons brand, this range of children's ice lollies formed part of a whole range of products including confectionery, fruit drinks, and desserts.

Each pack within the range utilised a bespoke illustration of an animal that best represented the products themselves.

Another previous design for the Morrisons brand, a soya non-dairy alternative to milk.

Due to the limitations in print, the range required a simplistic yet iconic design. With bold typography, vibrant colour and distinct iconology the range not only had instant standout on shelf but helped attract a new audience to soya based

alternatives to milk.