Oatburst

Fondly regarded as a breakfast time treat in many British households, porridge has seen a big resurgence in popularity over recent years due to a renewed interest in the unquestionable health benefits of oats and the demand for new 'on-the-go' food products.

Symington's approached Totality GCS to help develop a new brand of instant porridge pots that would pave a way into the £1.2 Billion UK breakfast cereal market.

In it's first year Oatburst exceeded all expectations with products rapidly stocked in a host of major retailers such as Asda, Waitrose and Greggs. 

Sales have soared; the brand has outperformed all financial forecasts and is now worth an estimated £2 million. This figure is set to grow following recent announcements that the range will 

expand to include multipacks and

sachets as shown. 

One of the primary objectives of the sachet boxes was ensuring that all critical information was communicated clearly and easily.

The back of pack also gave us an opportunity to introduce more of the Oatburst personality, helping educate consumers on the health benefits associated with eating oats.

The newest addition to the Oatburst brand is the Premium Toppers range.

With the addition of high quality ingredients such as granola, muesli, strawberries and white chocolate, the range is aimed at providing the perfect luxurious kick start to the day.