Redcats UK

Following the successful win of all artwork and reprographics services for the UK division of the Redcats Group, we were approached to design direct mail campaigns for three of the company's biggest brands; La Redoute, Daxon and Verbaudet.

The campaigns are aimed at generating new business and retaining existing customers, whilst successfully promoting a wide range of products to an audience ranging from new born's to over 75's.

La Redoute is a multi-specialist in apparel and home furnishings, offering easygoing, accessible and uncomplicated fashion for men, women and children. 

They bring a combination of french style and the lastest high street fashion right to your doorstep, offering a wide selection of own-label and well known brands such as Miss Sixty, Ralph Lauren and Kookai.

We are tasked with creating designs that are aimed at a female audience aged 18-45, that consistently deliver key brand values and clearly communicate the benefits of mail order fashion.

The designs for each campaign are driven by seasonal trends and by the bi-annual updates to the main catalogue. 

Colour palettes, photography and tone of voice are consistent with both the main catalogue and website, with all designs retaining a clean and contemporary feel, including all season sales material.

The designs for each campaign are driven by seasonal trends and by the bi-annual updates to the main catalogue. 

Colour palettes, photography and tone of voice are consistent with both the main catalogue and website, with all designs retaining a clean and contemporary feel, including all season sales material.