Wagg Foods

Wagg Foods is one of the country's fastest growing pet food manufacturers. In 2009 they manufactured 20% of all dry dog food and had a 7% share of the UK's total pet foods market.

Totality GCS was approached to give the Wagg brand an injection of creative thinking, a much needed facelift, which would attract new customers and enable Wagg Foods to compete more effectively in the market.

As a result of a simplistic design, good photography was critical to the success of the packaging.

With a careful selection process and 2 days in the studio, the resulting photography effectively portrays a brand that's full of life and personality, the very attributes customers want to see in their pets.

The new design, including a refreshed identity, was then rolled out across a number of ranges.

Shown here are the designs for the core Standard range.

The new design, including a refreshed identity, was then rolled out across a number of ranges.

Shown here are the designs for the Premium and Sensitive ranges.

The new design, including a refreshed identity, was then rolled out across a number of ranges.

Shown here are the designs for the core Working Dog range.